Blar i forfatter "Tafesse, Wondwesen"

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    • A framework for categorizing social media posts 

      Tafesse, Wondwesen; Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-03-10)
      Abstract: Brand posts are concise and recurrent updates created by brands and sent out to their followers on social media. Brand posts play a crucial linking role by connecting brands to their customers and fans on a daily basis. Brand posts represent a rich form of communication that convey various brand meaning and experiences using multiple media formats. Despite this, however, brand posts ...

    • A systematic review of the trade show marketing literature: 1980–2014 

      Tafesse, Wondwesen; Skallerud, Kåre (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-11-23)
      The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps ...